{
    "_schema": "case-study/v1",
    "_type": "case-study",
    "core": {
        "name": "Digital Karma at BellyUp!: Discovery Is Growing",
        "slug": "digital-karma-bellyup-discoverability-progress",
        "topic": "BellyUp! Discoverability",
        "featured": true,
        "featured_image": "",
        "external_link": ""
    },
    "taxonomy": {
        "concept_slug": "digital-karma-constellation",
        "category_slugs": [
            "ai-visibility-case-studies"
        ],
        "tag_slugs": [
            "digital-karma",
            "federation"
        ]
    },
    "content": {
        "subheadline": "BellyUp! connects city guides and topic websites for places to eat and things to do. Follow its older sites to see how the network is earning more Google exposure.",
        "summary": "[BellyUp!](https://bellyupamerica.com/) is a local discovery network that helps people choose places to eat and things to do. BellyUp! America connects its city guides and topic websites.\n\nDigital Karma is giving our portfolio a consistent way to explain its content to AI and search crawlers. BellyUp! now gives us a measured view of that work in a live local-discovery network.\n\nThe older BellyUp! group is earning more Google impressions and clicks. Named crawlers are also requesting the protocol files.\n\nThat is progress worth publishing. The next job is to follow it long enough to see which parts turn into readers and actions.",
        "plain_english": "Think of BellyUp! as a growing collection of local guides. Digital Karma gives those guides clear labels and a directory a crawler can read, then checks that the labels are actually present on the pages.\n\nA directory makes the collection easier to explore. It does not choose which book someone will recommend.\n\nThis is the first BellyUp! checkpoint in our Digital Karma Progress Reports. The separate [Buy It Here launch baseline](https://www.realseolife.com/case-study/buy-it-here-digital-karma-launch-baseline) starts the same watch on a new retail network.",
        "context": "The question was straightforward: with so many properties now using Digital Karma, is anything happening beyond the installation?\n\nBellyUp! is a strong place to look. It combines city guides with topic sites for different kinds of outings, connected through the [national BellyUp! directory](https://bellyupamerica.com/).\n\nThe broader v8.2 rollout began in September. More cities arrived afterward, alongside new guides and venue profiles.\n\nA larger network can produce a larger total even when none of its older sites improves. We wanted a comparison that kept those new arrivals from swallowing the story.",
        "methodology": "### Comparing the same older BellyUp! group\n\nWe selected the current active BellyUp! hosts registered in the warehouse before October 7. That fixes the group at 57 hosts for both periods.\n\nThe first period is October 7 through October 20. The second is October 21 through November 3, the latest imported Google Search Console date when this report was checked.\n\nWe counted page-level Search Console results only when the page hostname matched its own property. That prevents a parent property and a separately imported topic site from counting the same page twice.\n\nThese are observed totals. A missing property-day record stays unknown; it does not become a made-up zero.\n\nRegistration time is our repeatable selection rule. It is not a claim about the original launch date.\n\n### Checking the protocol separately\n\nThe active host list reconciles with the protocol registry. Inventory and conformance checks passed, and all existing full-sitemap crawl receipts were dated November 6.\n\nThose receipts check the HTML pages as well as the catalogs. A file sitting in an AI folder would not pass this test by itself.\n\n### Counting requests without turning them into claims\n\nThe endpoint count covers October 23 through November 5. It comes from requests classified as crawlers in the live warehouse.\n\nThat summary does not retain the response status for each endpoint request. It tells us what was requested, not whether every response succeeded or what happened to the returned information.\n\nThe [public case-study data](https://www.realseolife.com/data/case-studies/digital-karma-bellyup-discoverability-progress.json) preserves the fixed host list and observed per-host totals for the next comparison.",
        "findings": "Google clicks rose 66% in the older group.\n\nIts Google impressions grew too. The comparison charts show both changes against the same earlier group rather than the full expanding network.\n\n### Crawlers are asking for Digital Karma files\n\nThe recorded endpoint requests include GPTBot and OAI-SearchBot. GoogleOther, Googlebot and Bingbot appear too.\n\nWe keep their purposes separate. GPTBot belongs to the training group; OAI-SearchBot belongs to AI search.\n\nGoogleOther and Googlebot appear in the warehouse search grouping. That grouping does not mean every request was for ranking.\n\n### Tampa keeps the report honest\n\nBellyUp! Tampa suffered a sharp Google visibility loss while its pages remained technically accessible. A separate investigation found sampled interior pages were crawled but not indexed.\n\nThe protocol passing does not guarantee that Google will index a page. Tampa stays in the report because a network average should not hide a city that needs attention.\n\n### More bot requests can be the wrong win\n\nBellyUp! also had a crawler loop in filtered URLs. The October 31 repair removed combinations that kept leading crawlers through near-duplicate views.\n\nAfter that repair, a lower training-crawler total can mean less wasted crawling. We care about the real pages reached and what happens next.",
        "key_takeaway": "It is fair to say Digital Karma has strengthened discoverability across our portfolio. The content has a consistent public structure that is checked on the rendered pages, and named crawlers request the files.\n\nBellyUp! adds a positive exposure trend to that story. It does not give us a percentage of growth caused by the protocol alone.\n\nThe next planned read is November 20, using the latest complete source dates then available. We will keep the same older group and mark new content and technical changes beside its results.\n\nDistinct canonical pages reached by search and AI crawlers belong beside the Google results. Reader actions belong in another reading where collection is available and verified.\n\nThe [AI Digital Karma progress article](https://www.aidigitalkarma.com/article/digital-karma-progress-bellyup-discoverability/) explains the portfolio decision. The [Digital Karma Web implementation report](https://www.digitalkarmaweb.com/knowledge-base/digital-karma-v82-bellyup-progress) connects the results to the protocol and its checks.\n\n[AISymantix now tracks the search and crawler readings](https://www.aisymantix.com/case-studies/digital-karma-network-discovery/) from the live warehouse. Its rolling tables sit beside this dated report so the next result can support or challenge the theory."
    },
    "measurement": {
        "frame": "The November 6 implementation check covers the complete registered BellyUp! family. These figures describe coverage, not audience size.",
        "readings": [
            {
                "label": "Registered BellyUp! properties",
                "url": "https://bellyupamerica.com/",
                "figure": "138",
                "unit": "17 cities, topic sites and the national site",
                "meaning": "Every registered property passed inventory and conformance."
            },
            {
                "label": "Canonical pages checked",
                "url": "https://bellyupjax.com/ai/rendered-schema.json",
                "figure": "5,530",
                "unit": "zero failures in the current crawl receipts",
                "meaning": "The full-family total comes from same-day receipts, not a homepage sample."
            },
            {
                "label": "Catalog Datasets",
                "url": "https://bellyupjax.com/ai/catalog.json",
                "figure": "420",
                "unit": "reusable content collections across the family",
                "meaning": "The Dataset layer is present in the checked HTML pages."
            }
        ],
        "note": "The Jax receipt and catalog are inspectable examples. The totals combine all 138 properties."
    },
    "chart": {
        "title": "Google impressions grew in the older BellyUp! group",
        "subtitle": "The same 57 hosts, selected before the comparison began. An impression means a page appeared in Google results.",
        "highlight": "+1,586 impressions ... +14%",
        "metric_label": "Observed page-level Google Search Console impressions. Missing site-day records are not filled with zeros.",
        "bars": [
            {
                "label": "October 7 to 20",
                "value": 11320,
                "color": "blue",
                "url": "/case-study/digital-karma-bellyup-discoverability-progress#case-methodology-heading",
                "detail": "Earlier 14-day period"
            },
            {
                "label": "October 21 to November 3",
                "value": 12906,
                "color": "gold",
                "url": "/case-study/digital-karma-bellyup-discoverability-progress#case-methodology-heading",
                "detail": "Later 14-day period ... +14%"
            }
        ]
    },
    "more_charts": [
        {
            "title": "Google clicks grew in the same BellyUp! group",
            "subtitle": "Clicks are visits from Google results. They are measured separately from crawler requests.",
            "highlight": "+40 clicks ... +66%",
            "metric_label": "Observed page-level Google Search Console clicks. Rounded percentage change.",
            "bars": [
                {
                    "label": "October 7 to 20",
                    "value": 61,
                    "color": "blue",
                    "url": "/case-study/digital-karma-bellyup-discoverability-progress#case-methodology-heading",
                    "detail": "Earlier 14-day period"
                },
                {
                    "label": "October 21 to November 3",
                    "value": 101,
                    "color": "gold",
                    "url": "/case-study/digital-karma-bellyup-discoverability-progress#case-methodology-heading",
                    "detail": "Later 14-day period ... +66%"
                }
            ]
        },
        {
            "title": "Which crawlers requested BellyUp! AI endpoints?",
            "subtitle": "Recorded requests to /ai/ resources, October 23 to November 5. Each label links to the publisher's crawler explanation.",
            "highlight": "145 requests across 89 properties",
            "metric_label": "Requests are not citations, rankings or confirmed successful responses. A publisher's crawler purpose can be broader than our reporting group.",
            "bars": [
                {
                    "label": "GPTBot",
                    "value": 75,
                    "color": "gold",
                    "url": "https://developers.openai.com/api/docs/bots",
                    "detail": "Warehouse group: training"
                },
                {
                    "label": "GoogleOther",
                    "value": 27,
                    "color": "blue",
                    "url": "https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers",
                    "detail": "General Google crawler; kept distinct from Googlebot"
                },
                {
                    "label": "Googlebot",
                    "value": 18,
                    "color": "blue",
                    "url": "https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers",
                    "detail": "Warehouse group: search"
                },
                {
                    "label": "Bingbot",
                    "value": 14,
                    "color": "blue",
                    "url": "https://www.bing.com/webmasters/help/which-crawlers-does-bing-use-8c184ec0",
                    "detail": "Warehouse group: search"
                },
                {
                    "label": "OAI-SearchBot",
                    "value": 11,
                    "color": "gold",
                    "url": "https://developers.openai.com/api/docs/bots",
                    "detail": "Warehouse group: AI search"
                }
            ]
        }
    ],
    "receipt": {
        "status": "Ongoing ... November 6, 2026 checkpoint",
        "result": "The older BellyUp! group gained Google exposure while the complete current family passed v8.2 checks.",
        "limits": "The comparison cannot separate the protocol from content work, site age or other changes. The checks prove implementation; request logs show crawler activity.",
        "next_checkpoint": "November 20 is the next planned read, using the same older group and the latest complete source dates."
    },
    "seo": {
        "meta_title": "Digital Karma at BellyUp!: Discoverability Progress | RealSEOLife",
        "meta_description": "The older BellyUp! group earned more Google exposure while all 138 properties passed v8.2 checks. Follow the results and the next checkpoint.",
        "canonical_url": "/case-study/digital-karma-bellyup-discoverability-progress"
    },
    "meta": {
        "published": true,
        "created_at": "2026-11-06",
        "updated_at": "2026-11-06",
        "author": "Krisada Eaton"
    },
    "series": {
        "name": "Digital Karma Progress Reports",
        "network": "BellyUp!",
        "checkpoint": "2026-11-06",
        "next_planned_checkpoint": "2026-11-20",
        "status": "ongoing"
    },
    "related_items": [
        {
            "type": "case-study",
            "slug": "buy-it-here-digital-karma-launch-baseline",
            "context": "The new retail network starts with its own dated baseline."
        },
        {
            "type": "case-study",
            "slug": "digital-karma-constellation-first-build",
            "context": "The original federation build shows where this ongoing work began."
        },
        {
            "type": "experiment",
            "slug": "bellyupatl-crawler-architecture-redistribution",
            "context": "The earlier Atlanta test explains why crawler totals need context."
        }
    ],
    "sidebar_overrides": {
        "enabled": false,
        "mode": "replace",
        "cards": []
    },
    "measurement_data": {
        "checked_at": "2026-11-06",
        "source": "Live Digital Karma Data Warehouse page totals and classified crawler rollups; current public audit receipts",
        "gsc_source_latest": "2026-11-03",
        "cohort_rule": "Current active BellyUp hosts registered before 2026-10-07; exact page host must match its property",
        "cohort_count": 57,
        "periods": [
            {
                "name": "earlier",
                "start": "2026-10-07",
                "end": "2026-10-20",
                "clicks": 61,
                "impressions": 11320
            },
            {
                "name": "recent",
                "start": "2026-10-21",
                "end": "2026-11-03",
                "clicks": 101,
                "impressions": 12906
            }
        ],
        "cohort": [
            {
                "host": "bars.bellyupatl.com",
                "warehouse_registered_at": "2026-08-18 18:51:11",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 233
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 97
                    }
                ]
            },
            {
                "host": "bars.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 3,
                        "impressions": 334
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 6,
                        "impressions": 386
                    }
                ]
            },
            {
                "host": "bars.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 7
                    },
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 0,
                        "impressions": 18
                    }
                ]
            },
            {
                "host": "bars.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 1,
                        "impressions": 79
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 154
                    }
                ]
            },
            {
                "host": "bars.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 38
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 136
                    }
                ]
            },
            {
                "host": "bars.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 10,
                        "clicks": 1,
                        "impressions": 23
                    },
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 0,
                        "impressions": 29
                    }
                ]
            },
            {
                "host": "bars.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 31
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 70
                    }
                ]
            },
            {
                "host": "bars.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 1,
                        "impressions": 279
                    }
                ]
            },
            {
                "host": "bbq.bellyupatl.com",
                "warehouse_registered_at": "2026-08-18 18:51:11",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 13
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 1,
                        "impressions": 22
                    }
                ]
            },
            {
                "host": "bbq.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 60
                    },
                    {
                        "period": "recent",
                        "observed_dates": 12,
                        "clicks": 1,
                        "impressions": 33
                    }
                ]
            },
            {
                "host": "bbq.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 12
                    },
                    {
                        "period": "recent",
                        "observed_dates": 7,
                        "clicks": 0,
                        "impressions": 25
                    }
                ]
            },
            {
                "host": "bbq.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 12,
                        "clicks": 0,
                        "impressions": 28
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 68
                    }
                ]
            },
            {
                "host": "bbq.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 3,
                        "clicks": 0,
                        "impressions": 5
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 76
                    }
                ]
            },
            {
                "host": "bbq.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 6
                    },
                    {
                        "period": "recent",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 8
                    }
                ]
            },
            {
                "host": "bbq.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 2,
                        "clicks": 0,
                        "impressions": 5
                    },
                    {
                        "period": "recent",
                        "observed_dates": 3,
                        "clicks": 0,
                        "impressions": 3
                    }
                ]
            },
            {
                "host": "bbq.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 11,
                        "clicks": 0,
                        "impressions": 50
                    }
                ]
            },
            {
                "host": "bellyupamerica.com",
                "warehouse_registered_at": "2026-10-06 12:18:51",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 1,
                        "impressions": 43
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 1,
                        "impressions": 93
                    }
                ]
            },
            {
                "host": "bellyupatl.com",
                "warehouse_registered_at": "2026-08-18 18:51:11",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 252
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 2,
                        "impressions": 249
                    }
                ]
            },
            {
                "host": "bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 17,
                        "impressions": 3009
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 12,
                        "impressions": 1671
                    }
                ]
            },
            {
                "host": "bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 8,
                        "impressions": 467
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 17,
                        "impressions": 1352
                    }
                ]
            },
            {
                "host": "bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 726
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 1,
                        "impressions": 930
                    }
                ]
            },
            {
                "host": "bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 4,
                        "impressions": 1290
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 20,
                        "impressions": 2852
                    }
                ]
            },
            {
                "host": "bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 7,
                        "impressions": 280
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 6,
                        "impressions": 371
                    }
                ]
            },
            {
                "host": "bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 8,
                        "clicks": 5,
                        "impressions": 1382
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 30,
                        "impressions": 3177
                    }
                ]
            },
            {
                "host": "bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 6,
                        "impressions": 1779
                    },
                    {
                        "period": "recent",
                        "observed_dates": 1,
                        "clicks": 0,
                        "impressions": 3
                    }
                ]
            },
            {
                "host": "family.bellyupatl.com",
                "warehouse_registered_at": "2026-09-08 13:40:56",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 7,
                        "clicks": 0,
                        "impressions": 14
                    },
                    {
                        "period": "recent",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 8
                    }
                ]
            },
            {
                "host": "family.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 12,
                        "clicks": 0,
                        "impressions": 33
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 21
                    }
                ]
            },
            {
                "host": "family.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 10,
                        "clicks": 2,
                        "impressions": 45
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 24
                    }
                ]
            },
            {
                "host": "family.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 7
                    },
                    {
                        "period": "recent",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 14
                    }
                ]
            },
            {
                "host": "family.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 4,
                        "clicks": 0,
                        "impressions": 8
                    },
                    {
                        "period": "recent",
                        "observed_dates": 4,
                        "clicks": 1,
                        "impressions": 9
                    }
                ]
            },
            {
                "host": "family.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 7
                    },
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 0,
                        "impressions": 21
                    }
                ]
            },
            {
                "host": "family.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 3,
                        "clicks": 0,
                        "impressions": 3
                    },
                    {
                        "period": "recent",
                        "observed_dates": 11,
                        "clicks": 0,
                        "impressions": 16
                    }
                ]
            },
            {
                "host": "family.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 17
                    }
                ]
            },
            {
                "host": "nightlife.bellyupatl.com",
                "warehouse_registered_at": "2026-08-24 21:38:12",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 1,
                        "impressions": 40
                    },
                    {
                        "period": "recent",
                        "observed_dates": 11,
                        "clicks": 0,
                        "impressions": 28
                    }
                ]
            },
            {
                "host": "nightlife.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 12,
                        "clicks": 0,
                        "impressions": 39
                    },
                    {
                        "period": "recent",
                        "observed_dates": 13,
                        "clicks": 0,
                        "impressions": 36
                    }
                ]
            },
            {
                "host": "nightlife.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 0,
                        "impressions": 60
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 20
                    }
                ]
            },
            {
                "host": "nightlife.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 12
                    },
                    {
                        "period": "recent",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 9
                    }
                ]
            },
            {
                "host": "nightlife.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 4,
                        "clicks": 0,
                        "impressions": 9
                    },
                    {
                        "period": "recent",
                        "observed_dates": 9,
                        "clicks": 0,
                        "impressions": 12
                    }
                ]
            },
            {
                "host": "nightlife.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 9
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 12
                    }
                ]
            },
            {
                "host": "nightlife.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 34
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 119
                    }
                ]
            },
            {
                "host": "nightlife.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 11,
                        "clicks": 1,
                        "impressions": 99
                    }
                ]
            },
            {
                "host": "over50.bellyupatl.com",
                "warehouse_registered_at": "2026-08-24 21:38:12",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 1,
                        "clicks": 0,
                        "impressions": 1
                    }
                ]
            },
            {
                "host": "over50.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 59
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 91
                    }
                ]
            },
            {
                "host": "over50.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 18:16:11",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 3,
                        "clicks": 0,
                        "impressions": 4
                    },
                    {
                        "period": "recent",
                        "observed_dates": 8,
                        "clicks": 1,
                        "impressions": 14
                    }
                ]
            },
            {
                "host": "over50.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 7,
                        "clicks": 0,
                        "impressions": 11
                    },
                    {
                        "period": "recent",
                        "observed_dates": 12,
                        "clicks": 0,
                        "impressions": 29
                    }
                ]
            },
            {
                "host": "over50.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 41
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 1,
                        "impressions": 160
                    }
                ]
            },
            {
                "host": "over50.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 7
                    },
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 1,
                        "impressions": 28
                    }
                ]
            },
            {
                "host": "over50.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 11
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 195
                    }
                ]
            },
            {
                "host": "over50.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": []
            },
            {
                "host": "vegan.bellyupatl.com",
                "warehouse_registered_at": "2026-08-18 18:51:11",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 8,
                        "clicks": 0,
                        "impressions": 14
                    },
                    {
                        "period": "recent",
                        "observed_dates": 9,
                        "clicks": 0,
                        "impressions": 15
                    }
                ]
            },
            {
                "host": "vegan.bellyupcharlotte.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 1,
                        "impressions": 50
                    },
                    {
                        "period": "recent",
                        "observed_dates": 14,
                        "clicks": 0,
                        "impressions": 88
                    }
                ]
            },
            {
                "host": "vegan.bellyupjax.com",
                "warehouse_registered_at": "2026-09-18 16:04:18",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 11,
                        "clicks": 0,
                        "impressions": 24
                    },
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 0,
                        "impressions": 28
                    }
                ]
            },
            {
                "host": "vegan.bellyuporlando.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 5,
                        "clicks": 0,
                        "impressions": 6
                    },
                    {
                        "period": "recent",
                        "observed_dates": 6,
                        "clicks": 0,
                        "impressions": 12
                    }
                ]
            },
            {
                "host": "vegan.bellyupsavannah.com",
                "warehouse_registered_at": "2026-10-06 18:34:17",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 4,
                        "clicks": 0,
                        "impressions": 9
                    },
                    {
                        "period": "recent",
                        "observed_dates": 12,
                        "clicks": 0,
                        "impressions": 38
                    }
                ]
            },
            {
                "host": "vegan.bellyupstaugustine.com",
                "warehouse_registered_at": "2026-09-18 22:16:05",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 13,
                        "clicks": 0,
                        "impressions": 39
                    },
                    {
                        "period": "recent",
                        "observed_dates": 3,
                        "clicks": 0,
                        "impressions": 6
                    }
                ]
            },
            {
                "host": "vegan.bellyupstpete.com",
                "warehouse_registered_at": "2026-10-06 17:28:09",
                "periods": [
                    {
                        "period": "recent",
                        "observed_dates": 10,
                        "clicks": 0,
                        "impressions": 29
                    }
                ]
            },
            {
                "host": "vegan.bellyuptampa.com",
                "warehouse_registered_at": "2026-09-19 21:24:21",
                "periods": [
                    {
                        "period": "earlier",
                        "observed_dates": 12,
                        "clicks": 2,
                        "impressions": 177
                    },
                    {
                        "period": "recent",
                        "observed_dates": 1,
                        "clicks": 0,
                        "impressions": 1
                    }
                ]
            }
        ],
        "implementation": {
            "hosts": 138,
            "cities": 17,
            "pages_checked": 5530,
            "catalog_datasets": 420,
            "failures": 0,
            "receipt_dates": "2026-11-06"
        },
        "endpoint_requests": {
            "start": "2026-10-23",
            "end": "2026-11-05",
            "hosts": 89,
            "requests": 145,
            "per_crawler": {
                "GPTBot": 75,
                "GoogleOther": 27,
                "Googlebot": 18,
                "Bingbot": 14,
                "OAI-SearchBot": 11
            }
        },
        "limits": "Missing site-day data is unknown. Registration is not launch date. Endpoint rollups do not retain response statuses. These observations do not isolate causal ranking or citation lift."
    }
}