AI Marketing & SEO Glossary — Real SEO™ Life
A foundational glossary for Guild apprentices, marketers, and AI-literate creators.
Each term connects to the Real SEO™ Dataset for structured learning.
Dataset Engineering
The process of collecting, cleaning, labeling, and organizing information so AI models can learn from it effectively.
Instruction-Tuning
Teaching an AI model to better follow human-style directions, improving its understanding of prompts and responses.
Fine-Tuning (LoRA / QLoRA)
A lighter, faster method to adapt AI models to specific data or tone using Low-Rank Adaptation techniques.
Retrieval-Augmented Generation (RAG)
A method where AI retrieves real facts from a database before answering, improving accuracy and context.
Knowledge Distillation
Training a smaller AI model to mimic a larger one by learning from its responses, reducing size and cost.
Dataset Distillation
Compressing a large training dataset into a smaller version that retains key learning patterns.
Embedding Vector Databases (FAISS, Chroma)
Databases that store meanings of text as numerical vectors, allowing search by context instead of keywords.
Prompt-Templating / Prompt-Chaining
Structured prompt methods to make AI output consistent or sequential — used in multi-step content generation.
Data Versioning (DVC / lakeFS)
Tracking every change in data to ensure reproducibility and accountability, similar to version control for code.
Model Drift & Evaluation Pipelines
Monitoring and testing AI models over time to detect performance decay as input data or trends shift.
JSON-LD / LLM.json / AI Endpoints
Formats and access points that describe or deliver structured data for search engines and large language models.
Digital Karma Metrics
A Real SEO™ measurement system that tracks a website’s Presence, Authority, Activity, and Health as living digital energy.
AI-to-AI Communication
Direct exchange of structured data between AI systems using endpoints or APIs without human input.
Search-Everywhere Optimization™
The evolution of SEO to optimize brand visibility across all discovery surfaces — search, AI, maps, and media.
Schema Automation
The automatic creation and injection of structured data to make content more readable for AI and search engines.
AI Audit Dashboards
Visual tools that evaluate website readiness for the AI-to-AI web — tracking schema, endpoints, and Digital Karma health.