1) AI-Powered Advertising Campaigns

Use platform automations (e.g., Google Ads’ Performance Max and Meta’s Advantage+) to find intent and scale what works. Feed the algorithms clean conversion signals (calls, form submits, appointment bookings) and exclude junk clicks with robust negatives. For new listings, launch 48–72 hour “burst” campaigns to seed engagement, then shift budget to top-performing audiences and geos.

• Inputs: high-quality photos/video, tight geo-radius, price band, property type, lifestyle hooks.
• Outputs: Lead form + phone call conversions tracked with GTM; weekly creative refresh cadence.

2) Virtual & Augmented Reality Tours

Offer immersive 360° tours with floor plans and interactive hotspots. For new builds/renos, use AR overlays to visualize finishes, furnishings, and daylighting. Embed tours on listing pages and your Google Business Profile (GBP) updates to extend reach.

3) Video Marketing That Feels Real

Blend short-form vertical (30–60s reels, Stories) with long-form horizontal (full walk-throughs, live Q&A). Include drone establishing shots, voiceover value points (HOA, insurance considerations, flood zone, local comps), and a clear CTA.

4) Hyper-Local, Neighborhood-First Content

Publish micro-guides for specific communities: schools, commute times, pet rules, short-term rental policy, beach access, golf cart rules, insurance norms. Add resident interviews and “day-in-the-life” shorts. Pair each guide with an email capture for alerts in that neighborhood.

5) Sustainable Living & Insurance-Savvy Angles

Florida buyers care about energy savings, resilience, and insurability. Create simple explainers on impact windows, metal roofs, solar + battery, flood zones, wind mitigation credits, and typical premium ranges by build year and distance to coast.

6) Live Market Updates

Run weekly or bi-weekly livestreams covering median list/sale prices, inventory by sub-market, days on market, and rate/financing updates. Turn each stream into clips, posts, and an email roundup.

7) Lifecycle Email Marketing

Segment by intent: first-time buyers, move-ups, investors, relocation, waterfront. Use property alerts, “just listed” roundups, neighborhood spotlights, and financing education. Keep images light and CTA obvious (schedule tour, get pre-approved, value my home).

8) SEO for “Search Everywhere”

• Technical: fast pages, clean URL structure, indexable media, schema (FAQ, Video, LocalBusiness, Article).
• Local: location + property type + lifestyle keywords; internal links from city → neighborhood → listing.
• Content: neighborhood guides, closing cost breakdowns, insurance primers, condo bylaws explainers.

9) Social Media That Sells Softly

Use Instagram, Facebook, and Pinterest to showcase lifestyle and “saveable” boards (coastal kitchens, pool ideas, lanai upgrades). Mix UGC, behind-the-scenes, and green screen teasers for coming-soons. Always caption with neighborhood, price band, and next-step CTA.

10) Content Marketing That Answers Real Questions

Publish blog posts and guides that tackle Florida-specific pain points: special assessments, condo reserves, wind mitigation, insurance shopping, flood maps, homestead exemptions. Include downloadable checklists in exchange for email opt-in.

11) Mobile-First, Always

Design for thumbs: fast load, large tap targets, one-screen CTAs, click-to-call, Apple/Google wallet passes for open house invites, and SMS follow-ups for tour confirmations.

12) Smart Listing Alerts

Let buyers subscribe to price-band + micro-neighborhood + must-haves (pool, dock, EV charger). Send timely, plain-language alerts with 2–4 curated options, not spammy full dumps.

13) Local Business Listings & Reviews

Fully optimize GBP (categories, products, services, Q&A, messaging). Maintain consistent NAP on major directories and encourage detailed, photo-rich reviews that mention neighborhoods and services.

14) Creative Green-Screen Videos

Use green screen to overlay market stats, inspection tips, or neighborhood maps behind you while you present. Keep the vibe conversational and under 60 seconds for maximum reach.

15) Realtor Networking (IRL + Virtual)

Host monthly “Agent Exchange” sessions—co-list opportunities, vendor spotlights (inspectors, insurance brokers), and relocation partner intros. Record and repurpose the best insights as short clips.

Quick Start Checklist

1. Launch a Performance Max + Meta Advantage+ burst for your top listing.
2. Publish one new neighborhood micro-guide per week.
3. Record a 90-second live market update every Friday.
4. Set up property alerts with tight filters and clear SMS/Email opt-ins.
5. Refresh GBP weekly with a new post, video, or Q&A.