2025 Real SEO™ Definition
"Digital Karma Metrics"

A Real SEO™ scoring framework measuring a site’s Presence, Authority, Activity, and Health across human and AI ecosystems.

Digital Karma Metrics

Digital Karma Metrics quantify the living energy of a digital brand using four pillars:

  • Presence – How visible and accessible your brand is online.
  • Authority – How trusted your content appears to both humans and AIs.
  • Activity – How frequently and meaningfully your brand interacts or updates.
  • Health – The technical and semantic integrity of your site and data.

Together, these metrics define a website’s karma—how its actions echo through digital ecosystems. Tracking them creates a measurable path from awareness to AI discoverability.