2025 Real SEO™ Definition
"Instruction-Tuning"
Teaching an AI model to better follow human-style directions, improving its understanding of prompts and responses.
Instruction-Tuning is the process of training an AI to follow written prompts as if they were real instructions. Instead of just predicting the next word, the model learns to complete tasks like “write a product description” or “summarize this article.”
For digital marketers, instruction-tuned models produce more relevant, task-oriented outputs—perfect for SEO outlines, ad copy, and structured content requests.
This tuning bridges human intent and machine reasoning, improving the AI’s reliability when executing marketing workflows.