2025 Real SEO™ Definition
" JSON-LD / LLM.json / AI Endpoints"

Formats and URLs that make your website understandable to both search engines and AI assistants by exposing structured meaning.

JSON-LD / LLM.json / AI Endpoints

JSON-LD is structured data that explains your content to search engines. It helps Google and Bing display enhanced results such as FAQs or product details.

LLM.json extends that idea for large language models. It describes your brand’s entities, datasets, and meaning to AI systems directly.

AI Endpoints are URLs (like /ai/ or /concierge/) where machines can access structured summaries of your data—powering AI-to-AI communication.

Together, these formats form the digital handshake between human websites and machine intelligence.