• Goal: Own the local search gateway (maps + organic) for buyers, sellers, and investors.
• Method: Stack fundamentals (GBPs, on-page, schema, speed) with Digital KarmaⓀ signals across a clustered portfolio (microsites + directories + guides).
• Outcome: Sustained authority, cheaper CAC, and listings that come to you.

• Keyword Research: “homes for sale in [City]”, “new construction [Area]”, “best neighborhoods for families [City]”, “sell my house fast [City]”. Balance transactional with lifestyle.
• On-Page SEO: Precise titles / descriptions, descriptive image alt, internal links, skim-friendly formatting.
• Local SEO: Optimized Google Business Profiles, NAP consistency, correct categories, service areas, and UGC velocity (reviews + photos).
• Technical SEO: Core Web Vitals, crawl budget, canonical discipline, XML sitemaps, SSL / HSTS.
• Structured Data: RealEstateAgent, Place, Residence, Article, FAQPage.

• Signal Multipliers: local PR, school / park data, housing stats, photo contributions, video tours, neighborhood events, expert explainers.
• Proof Assets: before / after case studies, DOM deltas, offer-to-list ratios, map snapshots, “why it sold” breakdowns.
• Distribution: replicate proof across your portfolio (main site, microsites, directories, city hubs) with canonical / UTM discipline.

• Luxury Homes [City]: gated communities, golf courses, waterfront. High-intent guides + private showings funnel.
• First-Time Buyers [City]: financing, grants, step-by-step. Lead magnets: “Pre-Approval FastTrack”, “Closing Cost Calculator”.
• Investors & Rentals: cap-rate explainers, neighborhood performance snapshots, 1031 exchange primers.
• Neighborhood Life: schools, parks, commute, restaurants, “10-minute lifestyle” maps, walk / bike scores.
• Vendors & Pros Directory: lenders, inspectors, stagers, movers. Reciprocal citations & reviews = Karma lift.

• Hub → Spoke: City hubs link to niche microsites; niche sites link back with exact / partial anchors.
• Proof → Action: Each proof asset (case study, stat block) links into a booking CTA with ?utm=proof.
• GBP ↔ Site: GBP posts link into matching landing pages; those pages loop back to the GBP for reviews.

• Seller Playbooks: pricing strategy, staging checklists, timeline, net-sheet calculators.
• Buyer Pathways: neighborhood pickers, commute overlays, “trade-offs” articles.
• Market Intel: monthly micro-reports (DOM, MoI, list-to-sale), executive notes + charts.
• Explainers: contingencies, appraisals, inspections, insurance, flood zones.

1. Week 1–2: audit tech + speed; lock GBPs + NAP; pick 3 cluster sites; define anchor taxonomy.
2. Week 3–4: publish 6 city / neighborhood hubs; 6 FAQs; 3 calculators (payment, closing costs, rent vs buy).
3. Week 5–8: launch directory MVP; secure 15 citations; 10 partner links; 20 real photos to GBP.
4. Week 9–12: 4 seller case studies; 4 buyer routes; monthly market brief; interlink cluster v1.

Q: Is “microsite sprawl” risky?
A: Only if you duplicate thin content. We build specialized, interlinked assets with unique value, data, and CTAs.

Q: How fast can this move the needle?
A: Technical + GBP improvements show in weeks; authority compounding hits in 60–120 days once the cluster is live.

Q: Do we still need ads?
A: Use them as accelerants (e.g., promote proof pages). The cluster lowers your blended CAC over time.

Ready to build a Real Estate SEO engine? We’ll blueprint your cluster, wire the Digital KarmaⓀ flywheel, and ship an MVP in 90 days. Book a strategy session.