Florida On Appeal Wix Legal SEO Case Study

Florida On Appeal is a Wix site focused on Florida appellate law. The site has no local source tree in the PHP portfolio, so the warehouse and live crawl are the usable evidence layer.

The live site is indexable and has Wix-generated sitemap coverage. The crawl also found a practical authority issue: the social bar still points to Wix social profiles, which weakens the trust surface before any external support campaign begins.

The working property set is FloridaOnAppeal.com as the source property, Krisada.com as the personal marketing layer, RealSEOLife.com as the proof layer, and SignalArchitectGroup.com as the Digital Signal Architecture layer.

The analysis used the live Digital Karma Data Warehouse for Google Search Console data. The primary observation window was August 2 through August 13, 2026.

Because query-level GSC data is privacy-thinned on small properties, page-level performance was treated as the stronger source. Query rows were used only for directional topic confirmation.

The live Wix output was also checked for robots.txt, sitemap coverage, canonical tags, title and description data, BlogPosting schema, and visible trust leakage.

• Page-level GSC data showed 396 impressions and 8 clicks from August 2 through August 13, 2026.
• The AI ethics article led the page set with 89 impressions, 2 clicks, and average position 9.2.
• The reply brief article followed with 86 impressions, 2 clicks, and average position 8.7.
• The multiple-answer-brief deadline article produced 78 impressions and average position 11.1, but no clicks yet.
• The writ of prohibition article produced 51 impressions, 1 click, and average position 4.7.
• The amicus briefs article produced 22 impressions and average position 5.2.
• The warehouse query rows were thin, but the visible queries confirmed the topic direction: writ of prohibition Florida, Florida Bar AI rules, Florida Bar AI ethics opinion, Fla. R. App. P. 9.210, reply brief meaning, and First DCA.
• The country table showed the strongest human signal in the United States, with 296 impressions and all 8 clicks.
• No server-log or AI-crawler evidence exists for this Wix property in the warehouse, so AI visibility claims should not be made yet.
• The best near-term opportunity is not moving content. It is cleaning trust signals, strengthening author/entity clarity, and supporting the source property with measured case-study pages on related authority sites.