Real SEO work, shown one finding at a time
Every entry is a single thing we found in the data on a live website, what we did about it, and the metric we are watching to see if it worked. No changelog padding.
Every note, with its source data table as structured rows:
/ai/field-notes.json
open feed
How to read a field note
Finding first. Data shown. Open loop at the end.
One real thing
Each note covers a single observation from live Search Console or warehouse data, not a summary of a whole work session.
The numbers, in the note
Every field note carries the actual table or chart the finding came from. No data payload, not a field note.
What we are watching
Each note ends with the specific metric that will show whether the change worked, and roughly when to check it.
All Field Notes
1 TotalWe Re-Optimized a Page for Everyone's Intent and Tanked Its Rankings
A young site was two weeks from page one for its core term. A reasonable-sounding optimization pass for mainstream search intent dropped it 65 positions in fourteen days.