Stats

Signals Worth Tracking

A small library of search, AI visibility, and content performance statistics that matter because they change how the system should be built.

What Belongs Here

Stats should explain a system pressure.

Signal

A stat earns a place here when it affects how content, schema, authority, or AI visibility should be engineered.

Context

Numbers without context become decoration. Each entry should explain what the number means for a real website.

Connection

The best stats connect into a case study, experiment, article, or system so the reader can keep moving.

1 Total

AI & Search

~25%

of informational queries resolved by AI without a site visit

2 more metrics inside