SEO Stats
Signals Worth Tracking
A small library of search, AI visibility, and content performance statistics that matter because they change how the system should be built.
What Belongs Here
A stat has to change what you would build.
Does it change behavior?
A stat earns a spot here when it changes how content, schema, authority, or AI visibility should be built.
Can it be interpreted?
Numbers without context become decoration. Each entry should explain what the number means for a real website.
Can it point somewhere useful?
The best stats connect into a case study, experiment, article, or system so the reader can keep moving.
Stats Library
1 TotalAI & Search
~25%
of informational queries resolved by AI without a site visit
AI Tools Now Handle 1 in 4 Search Queries
2 more metrics inside