Real Estate

Real estate is a hyper-local, high-intent vertical with enormous search volume and a rapidly shifting discovery landscape. Agents and brokerages have invested heavily in traditional local SEO — Google Business Profile optimization, neighborhood content, map pack presence — and that foundation still matters. What's changing is the ceiling. AI-powered search platforms now handle a growing share of buyer and seller research. Those systems don't rank websites by domain authority. They extract facts from structured content. Real estate sites that aren't legible to AI agents are being passed over by the search systems that buyers increasingly use first.