Case Study Category

Enterprise IT SEO Case Studies

Enterprise buyers research differently and the content has to survive a technical reader. These are the campaigns built for that audience.

5 Studies
5

The AI-Ready Healthcare Infrastructure Campaign: Connecting Clinical AI to the Hardware Underneath It

IBM was baking AI into Power hardware and IBM i tooling at the same time healthcare AI properties in the portfolio had no way to talk about the infrastructure, data locality, and governance โ€ฆ

Proof Point The correction was the interesting part, not the initial build.

The BigTech Reseller IBM Exposure Campaign: Eighteen Doors Into the Same Building

The BigTech Reseller IBM Exposure Campaign is Project Everywhere applied to one vertical: 17 AS400-family properties plus BigTechReseller.com, each with a distinct role. Every established ASโ€ฆ

Proof Point The AS400System.com family went from 9,278 weekly impressions and 60 clicks before the update to 1,322 impressions and 1โ€ฆ

The IBM FlashCore Module Campaign: One Dataset, Seven Sites, Seven Different Jobs

Krisada supplied a full IBM FlashSystem FlashCore Module part-number and feature-code dataset, 17 SKUs across four capacity tiers, and asked for a cross-site content strategy across the Big โ€ฆ

Proof Point Two things stood out, and neither was in the original brief.

Three Glossaries, One SERP: How a Thin Page Inside a Strong Entity Architecture Ranked

This is an active, open-ended case study. It documents an IBM FlashSystem SERP where three glossary pages tied to Krisada's work appeared together across as400ibmsystems.com, the flashsystemโ€ฆ

Proof Point Content depth across the three results wasn't remotely comparable, which undercuts a pure glossary-schema explanation.

Tone Is a Lever: The BigTechReseller Competitor-Seeding Campaign

An eight-round, two-day campaign started as a straightforward content-seeding job: new vendor hubs, new categories, new comparison articles on [BigTechReseller.com](https://www.bigtechresellโ€ฆ

Proof Point None of the three real defects (the heading-hierarchy CSS bug affecting every vendor page site-wide, the glossary alias โ€ฆ