Case Study Category

Enterprise IT SEO Case Studies

Enterprise buyers research differently and the content has to survive a technical reader. These are the campaigns built for that audience.

5 Studies
5

The AI-Ready Healthcare Infrastructure Campaign: Connecting Clinical AI to the Hardware Underneath It

IBM was baking AI into Power hardware and IBM i tooling at the same time healthcare AI properties in the portfolio had no way to talk about the infrastructure, data locality, and governance …

Proof Point The correction was the interesting part, not the initial build.

The BigTech Reseller IBM Exposure Campaign: Eighteen Doors Into the Same Building

The BigTech Reseller IBM Exposure Campaign is Project Everywhere applied to one vertical: 17 AS400-family properties plus BigTechReseller.com, each with a distinct role. Every established AS…

Proof Point The AS400System.com family went from 9,278 weekly impressions and 60 clicks before the update to 1,322 impressions and 1…

The IBM FlashCore Module Campaign: One Dataset, Seven Sites, Seven Different Jobs

Krisada supplied a full IBM FlashSystem FlashCore Module part-number and feature-code dataset, 17 SKUs across four capacity tiers, and asked for a cross-site content strategy across the Big …

Proof Point Two things stood out, and neither was in the original brief.

Three Glossaries, One SERP: How a Thin Page Inside a Strong Entity Architecture Ranked

This is an active, open-ended case study. It documents an IBM FlashSystem SERP where three glossary pages tied to Krisada's work appeared together across as400ibmsystems.com, the flashsystem…

Proof Point Content depth across the three results wasn't remotely comparable, which undercuts a pure glossary-schema explanation.

Tone Is a Lever: The BigTechReseller Competitor-Seeding Campaign

An eight-round, two-day campaign started as a straightforward content-seeding job: new vendor hubs, new categories, new comparison articles on [BigTechReseller.com](https://www.bigtechresell…

Proof Point None of the three real defects (the heading-hierarchy CSS bug affecting every vendor page site-wide, the glossary alias …