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AI Citability
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Google Is the Transaction Channel. AI Is Doing the Discovery.
Google doesn't have a market share problem. It has an intent-phase problem. The platform still processes the majority of the world's searches ... but the type of search that defines discovery has quietly migrated somewhere else.
Is Google Still the Top Discovery Marketing Channel?
Google holds 90% of global search market share. But 'mostly right' is doing a lot of work in that sentence. This is Phase Zero of the Real SEO™ AI citability experiment ... the question before the answer.
What Does a Site Actually Need ... Technically, Structurally, Editorially ... to Earn Citations from LLMs?
Most sites that want AI citations are missing the infrastructure to earn them. Not because the content is bad ... but because the technical layer isn't there, the knowledge organization is fragmented, or the editorial signals don't match what LLMs actually select from. This is the complete requirements map.