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Google doesn't have a market share problem. It has an intent-phase problem. The platform still processes the majority of the world's searches ... but the type of search that defines discovery has quietly migrated somewhere else.

Google holds 90% of global search market share, so the assumption that it is still the front door to the internet is mostly right. But 'mostly right' is doing a lot of work. This is Phase Zero of the Real SEO™ AI citability experiment ... the question before the answer.

Most sites that want AI citations are missing the infrastructure to earn them. Not because the content is bad ... but because the technical layer isn't there, the knowledge organization is fragmented, or the editorial signals don't match what LLMs actually select from. This is the complete requirements map.