Category

Research Methodology

Educational content covering how to evaluate digital assets and design SEO experiments.

1 Case Study 4 Articles
1

Natural Herb Library TCM Reference Website Architecture

This case study documents the reference architecture for www.NaturalHerbLibrary.com, a structured herb monograph system designed to serve clinicians, consumers, and AI answer engines from th…

Proof Point The real product was a structured knowledge data layer rather than a collection of pages.
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Research Methodology
Impressions Are Not a Conversion Diagnosis

AISymantix had 8,148 page impressions and three clicks. The ranking rows and the audit offer exposed different problems, and each needed its own next step.

SEO 4 min read
Research Methodology
The AI Crawler Trap: 43,000 OpenAI Requests Went Almost Nowhere

OpenAI's GPTBot made 43,309 requests across the BellyUp ATL network in one day. Nearly all of that activity went into filter URLs our own structure made discoverable.

AI SEO AI Discovery 7 min read
Research Methodology
Bots Follow Architecture: What Happens When We Move the Gate?

The crawler trap showed that machines follow the structure we expose. We have moved the gate, recorded the changes, and started watching what happens next.

AI SEO AI Discovery 8 min read
Research Methodology
GSC Isn't Wrong. It's Blind to Everything That Happened Before the Impression.

Search Console showed roughly 620 impressions and zero clicks while GPTBot made 43,309 requests in one day. Both pictures were accurate because they measured different stages of discovery.

Google Search Console Search Discovery 9 min read